Account Planner
Core
Managing media activities for a FMCG client, ensuring efficient planning, execution, and optimization of media strategies.
Role type
Account Planner
Builds
Full-funnel media campaigns for FMCG clients
Domain
Advertising / Media Planning
Required skills
Strategic media planning, Media strategy design, Campaign optimization, Client reporting, Cross-functional coordination, Market trend analysis
Preferred skills
Programmatic strategy, Behavioral insights, Test-and-learn mentality
Technologies
Galileo, Tom Micro, Kantar, Infoadex, Iope
Responsibilities
Interpret business objectives and design comprehensive media strategies. Coordinate internal teams to ensure accurate execution. Oversee development and monitoring of media plans aligned with KPIs and budgets. Monitor and optimize live campaigns. Deliver strategic presentations and performance reports to clients. Identify media innovation opportunities.
Seniority
Mid-level, hands-on IC