Strategy Director
Core
Lead media strategy development, connecting consumer behavior, audience intelligence, and data to define how brands connect effectively with consumers across the funnel.
Role type
Senior IC media strategy director
Builds
Integrated media plans and strategic frameworks for client brands
Domain
Digital and offline media, consumer marketing
Required skills
Media strategy, Audience strategy, Consumer insights, Full funnel strategy, Data analytics, Client fronting, Strategic storytelling, Team leadership, Omnichannel integration, Stakeholder management
Preferred skills
Experience in high-complexity accounts, New business pitches, Emerging media trends
Technologies
CRM, First-party data platforms, Audience intelligence tools
Responsibilities
Translate business briefs into actionable media strategies, Define channel roles within the consumer journey, Analyze research and data to identify opportunities, Present strategic recommendations to senior stakeholders, Lead and develop team talent, Monitor media and technology trends
Seniority
Senior, hands-on IC