Head of Strategy
Core
Lead the development of integrated communication and media strategies, translating business challenges into actionable frameworks that connect consumer insights, data, and creativity.
Role type
Senior IC strategy lead (media & consumer insights)
Builds
Integrated media and communication strategies for clients
Domain
Advertising & Marketing
Deliverable
product features
Required skills
Strategic planning, Media strategy, Audience strategy, Consumer insights, Data analysis, Client fronting, Team leadership, Strategic storytelling, Full funnel planning, Cross-functional collaboration
Preferred skills
Experience in integrated agencies, Advanced English, New business pitches
Technologies
CRM, Social listening platforms, First-party data tools
Responsibilities
Lead the development of integrated communication and media strategies aligned with business objectives. Translate business challenges into clear, actionable, and measurable strategic frameworks. Lead strategic planning processes from consumer and audience analysis to defining recommendations. Design consumer journeys and Full Funnel strategies. Integrate information from research and data to generate actionable insights. Lead strategic fronting with clients and present recommendations to senior stakeholders. Build strategic narratives and executive presentations. Design and facilitate strategic workshops. Participate in New Business pitches. Identify consumption and media trends to create client opportunities. Lead and develop the Strategy team.
Seniority
Senior, hands-on IC