Brand Strategist
Core
Develop brand and experience strategies grounded in consumer, culture, company, and category insights to inform creative thinking and customer experiences.
Role type
mid-level brand strategist (marketing)
Builds
brand strategies, customer journeys, communication architectures, campaign strategies, and program strategies
Domain
digital marketing and brand strategy
Deliverable
product features
Required skills
consumer behavior analysis, qualitative and quantitative research synthesis, brand positioning, customer journey mapping, competitive analysis, integrated marketing strategy, strategic presentation, creative brief development
Preferred skills
understanding of emerging technology and industry trends
Technologies
PowerPoint, Excel
Responsibilities
Conduct and synthesize primary and secondary research to uncover insights. Create strategic deliverables including personas and touchpoint plans. Translate research and trends into actionable recommendations. Partner with Creative, Data & Analytics, Media, and Technology teams. Develop insight-driven creative briefs and presentations.
Seniority
Mid-level, hands-on IC
