Search Analyst
Core
Manage and optimize paid search campaigns across multiple platforms (Google Ads, Bing, Apple, Amazon) for advertisers, focusing on budget, bidding, and creative performance.
Role type
Search campaign analyst (paid media)
Builds
Paid search campaigns and optimization strategies for client advertisers
Domain
Digital marketing / Paid Search
Required skills
Paid search campaign management, Keyword research, Bid management, Budget management, Ad creative optimization, Data analysis, Excel, Platform-specific knowledge (Google Ads, Bing Ads, SA360)
Preferred skills
Media planning, Media buying, Google/Bing Editor, Paid search tools
Technologies
Google Ads, Bing Ads, SA360, Apple Search Ads, Amazon Ads, Excel
Responsibilities
Setup and monitor search campaigns across platforms, manage daily budgets and bids, run weekly performance calls with stakeholders, analyze campaign data to optimize results, troubleshoot operational issues, develop best practice documentation, and stay updated on industry trends.
Seniority
Individual Contributor, mid-level