Business Director - 12 month FTC
Core
Lead strategic media planning and client relationships for Essity's hygiene and health brands, driving profitable growth through innovative media solutions.
Role type
Senior strategic media director (client-side account leadership)
Builds
Media strategies and campaigns for household-name brands in Personal Care and Consumer Tissue
Domain
Marketing / Media Planning / Consumer Goods
Required skills
Strategic media planning, MMM/MTA/brand tracking analysis, senior client relationship management, commercial forecasting, team leadership, project management
Preferred skills
Data-driven decision making, inclusive culture building, cross-agency collaboration
Technologies
MMM, MTA, brand tracking tools
Responsibilities
Lead the planning team and set strategic direction for Essity; Build trusted senior client relationships; Oversee 1–2 smaller accounts; Manage account commercials including forecasting and profitability; Lead and develop a talented planning team; Collaborate across Zenith, Publicis Media, and partner agencies