Senior Analyst, Data and Analysis
Core
Analyze massive data sets to uncover insights and provide cross-channel strategic recommendations to fuel client growth.
Role type
Senior IC data analyst (marketing strategy)
Builds
Strategic and tactical foundation for data-driven marketing efforts, brand and acquisition campaigns, and online testing strategies.
Domain
Digital marketing and data analytics
Deliverable
dashboards & analysis
Required skills
Data analysis, SQL, Tableau, Excel (pivot tables, vlookups), cross-channel data synthesis, strategic communication, stakeholder management, generative AI tools
Preferred skills
Prompt-based interaction with generative AI tools (ChatGPT, Google Gemini, DALL·E, Midjourney)
Responsibilities
Develop measurement plans and performance reporting frameworks; dive into large data sets to uncover insights; connect data across display, site, search, email, and social channels; communicate strategic ideas to clients; collaborate with internal teams and external partners.
Seniority
Senior, hands-on IC
