Senior Vice President, Strategy (CPG Client)
Core
Lead Media Planning and Strategy functions for a high-profile CPG client, overseeing integrated media plans and long-range strategic vision.
Role type
Senior Vice President, Strategy (Media Planning)
Builds
Integrated media plans and data-informed strategies for CPG brands
Domain
Consumer Packaged Goods (CPG) / Media Planning
Required skills
Media planning, omni-channel customer experience, brand strategy, research methodologies, budgeting, stakeholder management, new business development
Preferred skills
Streaming ecosystem/OTT platforms, integrated multi-media marketing, data-to-insight translation
Technologies
Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F, Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
Responsibilities
Oversee all aspects of assigned lines of business, develop and execute holistic account strategy, cast long-range strategic vision, direct campaign planning and development, manage budget and costs, supervise accounts and staff, ensure connectivity with internal and external stakeholders, participate in new business pitches
Seniority
Senior, hands-on IC