Vice President, Brand Experience
Core
Leading media strategy and providing thought leadership for a high-profile client account, developing innovative media solutions, and overseeing the execution of integrated media plans.
Role type
Senior leadership IC (media strategy & client management)
Builds
Integrated media plans and strategic solutions for client business objectives
Domain
Advertising & Marketing (Media Planning)
Deliverable
product features
Required skills
Media planning and buying, cross-channel strategy (TV/CTV, social, programmatic, retail media, OOH, creator), client relationship management, team leadership and mentorship, budget management, strategic presentation and negotiation, data and analytics fluency, media planning tools proficiency
Preferred skills
AI and new tools adoption, complex ambiguity navigation, cross-office collaboration
Technologies
MediaTools, Collective OS, AI tools
Responsibilities
Serve as primary media lead for senior-level client contacts, providing strategic direction and owning the health of the client partnership. Oversee the development and execution of holistic, cross-channel media strategies. Lead, mentor, and develop a lean team across offices. Collaborate with the client and EVP to establish and manage annual budgets. Partner with internal teams and Power of One partners to create integrated solutions. Lead the development of client presentations, insights, and strategic updates.
Seniority
VP, hands-on leadership