Senior Analyst, Programmatic
Core
Own strategic planning and campaign execution for agency clients, managing online media programs from launch to optimization.
Role type
Senior IC programmatic media analyst
Builds
Online media campaigns (auction/exchange based performance media, audience-based buying, remarketing)
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic campaign management, RTB/DSP/ad exchange operations, bid management, campaign optimization, media planning, data analysis, Excel proficiency
Preferred skills
Experience with The Trade Desk, DoubleClick Bid Manager, Facebook and X APIs
Technologies
The Trade Desk, DoubleClick Bid Manager, Facebook API, X API, RTB platforms, DSPs, ad exchanges, ad servers
Responsibilities
Execute and optimize online media campaigns independently and support Campaign Managers; Manage daily campaign maintenance, tracking, and status updates; Traffic campaign tags into ad exchange environments; Oversee campaign QA for accurate implementation and pacing; Develop client-facing performance reports and proposals for new opportunities; Manage delivery of creative assets and insertion orders; Provide monthly auditing reports and actualize bill/pay systems.
Seniority
Mid-level, hands-on IC