Associate Director, Strategy
Core
Lead day-to-day media planning and strategy functions for high-profile consumer brands, developing plans that align with client business goals and integrating cross-channel media to execute campaigns.
Role type
Senior IC media planning director
Builds
Integrated media plans and campaigns for iconic consumer brands
Domain
Consumer goods marketing and media planning
Required skills
Media planning, cross-channel media knowledge, client relationship management, team leadership, project management, data analysis, strategic thinking, campaign execution, stakeholder management, budget management
Preferred skills
Agency experience, proprietary software proficiency, activation/negotiation team functions understanding
Technologies
Nielsen Suite, Kantar, IMS, Flowchart Software, R/F, Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
Responsibilities
Develop planning objectives that align with client marketing goals, integrate cross-team aspects of media to define and execute campaigns, supervise and develop junior staff (assistants, planners, supervisors), manage client setup, billing, and administrative functions, gauge media performance and KPIs, participate in recruitment of junior staff, lead by example in planning and activation processes.
Seniority
Senior, hands-on IC with management responsibilities