Associate Director, Strategy
Core
Lead day-to-day Media Planning and Strategy functions for a high-profile client, developing and executing media plans that align with client business goals.
Role type
Senior IC media planning and strategy director
Builds
Integrated media campaigns and plans for consumer brands
Domain
Marketing / Media Planning
Required skills
Media planning, cross-channel media knowledge, client relationship management, team leadership, project management, data analysis, strategic thinking
Preferred skills
Agency experience, activation/negotiation team functions, proprietary software proficiency
Technologies
Nielsen Suite, Kantar, IMS, Flowchart Software, R/F, Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
Responsibilities
Develop planning objectives that align with client marketing goals, integrate all aspects of media to define and execute campaigns, supervise and develop junior staff (Assistants, Planners, Supervisors), manage projects and resources impacting the client's business, gauge media performance and KPIs, oversee client set up, billing, and administrative functions
Seniority
Senior, hands-on IC with management responsibilities