Media TAAG Analyst
Core
Execute digital advertising campaigns, manage trafficking, and generate reports across ad servers to support client audience strategies.
Role type
Digital Ad Operations Analyst
Builds
Digital advertising campaigns and audience activation strategies
Domain
Digital Marketing / Programmatic Advertising
Required skills
Digital AdOps, Media Trafficking, Data Management, Reporting, Ad Server Management, HTML Tag Troubleshooting, Campaign QA, Audience Data Analysis, Client Consultation
Preferred skills
Taxonomy, Event Tagging, Floodlight Creation, Audience Segmentation, Google Campaign Manager, Datorama, Data Studio, Tableau, Power BI
Technologies
CM360, Sizmek, Innovid, Flashtalking, Google Campaign Manager, Datorama, Data Studio, Tableau, Power BI, Microsoft Excel
Responsibilities
Implement and execute digital advertising campaigns; monitor campaign delivery and perform post-live QA checks; troubleshoot trafficking issues related to creative and HTML tags; generate and share audience analytics reports; provide consultation on campaign setup; extract insights from DMP/CDP/DSP platforms.
Seniority
Junior, hands-on IC