Social and Influencer Strategy Manager
Core
Shape creator-led work for a major beauty and health client by transforming cultural and consumer intelligence into strategies that build brand relevance and support measurable growth.
Role type
Social & Influencer Strategy Manager
Builds
Integrated social and influencer strategies, creator models, ambassador programmes, and test-and-learn plans for beauty and health brands.
Domain
Beauty, personal care, wellbeing, health, and consumer lifestyle marketing.
Deliverable
product features
Required skills
Social and influencer strategy development, creator ecosystem knowledge, social platform expertise, cultural trend analysis, paid and organic activity integration, audience intelligence, strategic narrative creation, social listening, performance data analysis.
Preferred skills
Experience in agency, platform, or brand environments, beauty category knowledge, pitch contributions, organic growth focus, thought leadership.
Responsibilities
Manage integrated social and influencer strategies from research to measurement; define creator roles and channel recommendations; create strategic materials like planning presentations and frameworks; contribute to client workshops; shape always-on creator models and ambassador programmes; collaborate with analytics and creative teams to optimize campaign performance.
Seniority
Mid-level, hands-on IC