Social and Influencer Strategy Director
Core
Lead integrated social and influencer strategies for major beauty and health brands, shaping creator-led approaches to build brand relevance and drive growth.
Role type
Senior strategy-level social and influencer director
Builds
Integrated creator-led strategies, ambassador programmes, and test-and-learn approaches for beauty and health portfolios
Domain
Beauty, personal care, wellbeing, health, and consumer lifestyle
Deliverable
product features
Required skills
Social and influencer strategy, creator ecosystem knowledge, audience segmentation, paid and organic activity integration, client stakeholder management, strategic briefing, cultural trend analysis
Preferred skills
Regulated or science-led category experience, social listening, audience intelligence, pitch development
Technologies
Social platforms, social listening tools, audience intelligence platforms
Responsibilities
Lead annual planning and channel architecture; translate client objectives into strategic briefs and activation principles; guide senior client conversations and presentations; define creator roles across the customer journey; partner with creative and analytics teams on selection and amplification
Seniority
Senior, hands-on IC with strategic leadership