Associate Director, Content
Core
Strategic leader driving content partnerships and integrated marketing programs across digital and omni-channel platforms for global consumer brands.
Role type
Senior IC marketing director (content partnerships)
Builds
Branded content, experiential initiatives, digital and influencer campaigns, sponsorship and event activations
Domain
Marketing / Media / Consumer Goods
Deliverable
product features
Required skills
Content partnership development, Integrated marketing strategy, Audience insights analysis, Publisher relationship management, Campaign KPI definition, Budget management, Thought leadership
Preferred skills
Emerging platform identification, Cross-functional collaboration, Senior stakeholder influence
Technologies
Digital platforms, Omni-channel tools
Responsibilities
Lead day-to-day content partnership activations with media publishers, Develop branded content and experiential initiatives, Use audience insights and performance data to inform strategy, Build and manage relationships with content and digital publishers, Define campaign objectives and KPIs, Mentor and guide junior team members