Manager, Analytics
Core
Design data strategy to tie clients' marketing to real-world business goals, mine data to optimize campaigns, and tell stories that help clients understand their audience and media performance.
Role type
Manager, Analytics (Media & Data Strategy)
Builds
Data strategies, measurement plans, and campaign optimization insights for high-profile brands.
Domain
Digital media, advertising, and data analytics.
Deliverable
dashboards & analysis
Required skills
Data strategy design, stakeholder management, process improvement, media performance expertise, team mentorship, project management, executive storytelling, SQL, data warehouse navigation, statistical analysis, digital media channel expertise, taxonomy management, data ingestion QA.
Preferred skills
Python, R, SAS, BI visualization tools (Tableau, PowerBI), third-party research partner experience (Dynata, GWI, Nielsen), CPG account experience, cloud-based deployment environments (Jupyter, Google Collab), ad verification tools (IAS, Moat), advanced analytics methods (A/B testing, linear regression, neural nets).
Technologies
SQL, Redshift, Excel (macros, pivot tables), Tableau, PowerBI, Spotfire, Ad Servers, DMPs, DSPs, Jupyter, Google Collab, IAS, Moat.
Responsibilities
Design measurement plans based on client business needs, mentor analysts and senior analysts, execute account vision with Associate Directors, implement process improvements, represent Zenith Data and Analytics to external clients as media performance experts, use data to solve problems and tell stories.
Seniority
Manager, hands-on leadership with direct reports.
