Brand Activation Manager
Core
Develop and deliver creative brand collaborations, partnerships, and live activations across media, PR, and events to bring brands to life.
Role type
Brand Activation Manager
Builds
Branded content, media partnerships, PR campaigns, and live event activations
Domain
Marketing / Brand Management / Media & Events
Deliverable
product features
Required skills
Brand activation strategy, partner research and engagement, project management, negotiation, budget monitoring, performance tracking, cross-functional collaboration
Preferred skills
Understanding of social media trends, digital landscape knowledge
Technologies
Social media platforms, PR distribution channels
Responsibilities
Translate brand objectives into relevant moments, stories, and partnerships; Research and engage media partners (magazines, radio, festivals); Shape creative collaborations from concept to production; Support PR plans and media outreach; Prepare agreements covering scope, rights, and budgets; Coordinate production and live activations; Track reach, engagement, and KPIs; Monitor schedules and budgets
Seniority
Mid-level, hands-on IC