Vice President, Growth Planning (Media Strategy and Insights)
Core
Manage the Media Strategy and Insights process for assigned clients, deriving valuable business insights and delivering sound strategic media recommendations to future-proof client businesses.
Role type
Senior IC Vice President, Growth Planning (Media Strategy)
Builds
End-to-end PESO experiences integrating media, production, data & tech, social, influencer, and commerce for iconic brands in Snacking, Petcare, and Food & Nutrition.
Domain
Marketing / Media Planning / Consumer Insights
Required skills
Strategic media planning, qualitative and quantitative research, brand strategy, team leadership, campaign planning, cross-functional collaboration, data-to-business-solution translation, thought leadership.
Preferred skills
Pitch experience, deep technical understanding of media types (national, local, digital, programmatic, shopper), ability to adapt to changing client needs.
Technologies
PESO, Programmatic, Digital Media, Analytics Tools
Responsibilities
Maintain in-depth knowledge of media industry news and brand business; facilitate research to derive client business insights; drive innovation and thought leadership agendas; work with analytics and research teams to apply learnings; write and deliver strategies and POVs; analyze client audience strategies and lead business case development; facilitate internal and client workshops; provide vision, direction, and management to the internal strategy team.
Seniority
Senior, hands-on IC with management responsibilities