Influencer Director
Core
Senior strategic lead for integrated communications programs, driving brand awareness and affinity for consumer brands through earned media, influencer strategy, and social-first storytelling.
Role type
Senior Account Director (PR/Communications)
Builds
Integrated media, influencer, and brand campaigns for consumer brands
Domain
PR, Communications, Influencer Marketing, Consumer Brands
Deliverable
product features
Required skills
Client leadership and strategic counsel, Influencer strategy and talent management, Earned media relations, Campaign execution and delivery, Team leadership and mentorship, Commercial and financial management, AI tool proficiency for strategy and workflow
Preferred skills
Deep knowledge of Australian media landscape, Creative storytelling, Adaptability in ambiguous situations
Technologies
AI tools, Marcel (Global AI Platform)
Responsibilities
Act as senior strategic lead for key consumer accounts, Shape earned-led consumer communications strategies, Lead influencer strategy and execution including talent selection and briefing, Oversee media relations across lifestyle and entertainment outlets, Lead, coach and develop account teams, Contribute to new business and agency thought leadership
Seniority
Senior, hands-on IC