Strategy Director
Core
Lead CPG strategy and portfolio architecture for major corporate brands, translating insights into actionable design-led solutions.
Role type
Senior IC strategy director (brand & packaging)
Builds
Brand positioning, packaging portfolio architecture, cultural insight frameworks, and design strategies for CPG clients.
Domain
Branding & Packaging (CPG)
Deliverable
product features
Required skills
Brand strategy, portfolio architecture, packaging design strategy, qualitative & quantitative research, strategic storytelling, AI fluency, critical thinking, project management
Preferred skills
Corporate brand transformation, product marketing, visual identity systems, naming strategies
Technologies
AI tools
Responsibilities
Manage dedicated client projects with account and creative leads; Apply research and testing methodologies for packaging; Craft compelling narratives and presentations; Collaborate with clients to define brand vision; Implement AI tools into processes; Drive thought leadership on design trends; Lead new business development pursuits.
Seniority
Senior, hands-on IC
