Creative Director, Brand Design
Core
Lead the Brand Design discipline to build and evolve WHOOP's visual identity system, ensuring consistent, high-quality brand execution across global marketing, digital, retail, and events.
Role type
Senior Creative Director (Brand Design)
Builds
Scalable brand identity systems, design toolkits, templates, and visual standards for global campaigns and channels.
Domain
Health technology / Wearables / Brand Strategy
Required skills
Brand design leadership, visual identity system design, art direction, team hiring and coaching, cross-channel design fluency, design governance, strategic vision, hands-on creative direction, AI workflow integration
Preferred skills
Experience scaling design teams, portfolio of globally visible brand systems, ability to balance executive decisions with detailed critique
Technologies
Design tools, AI-enabled creative workflows
Responsibilities
Define and evolve the brand visual language; lead and develop the Brand Design team; partner with Advertising on campaign visual expression; establish design reviews and governance; direct high-visibility creative work for major launches; introduce AI workflows to improve efficiency
Seniority
Senior, hands-on IC with leadership responsibilities
