Senior Associate, Planning
Core
Assists the planning team in selecting media channels and programs based on strategic media approaches to drive brand transformation.
Role type
Associate media planner
Builds
Media plans, strategic presentations, and media flowcharts
Domain
Digital and traditional media planning
Required skills
Media planning, audience insights analysis, competitive data analysis, Excel (pivot tables, formulas), PowerPoint, media research tools (GLP, MediaRadar, Clear Decisions, Media Ocean)
Preferred skills
Media buying process knowledge, billing process familiarity
Responsibilities
Assist in developing media plans and strategic presentations; manage tasks across multiple accounts and campaigns; collaborate with cross-functional teams and clients; gather and analyze audience and competitive data; maintain media flowcharts and financial documentation; handle standard draft billing processes.