Senior Analyst, Programmatic
Core
Strategic planning and execution of programmatic media campaigns for agency clients, including optimization, QA, and reporting.
Role type
Senior IC programmatic media analyst
Builds
Online media campaigns (auction/exchange, audience-based, remarketing) and performance reports
Domain
Digital advertising / Programmatic media buying
Required skills
Programmatic campaign management, Bid management, DSP/Ad exchange operations, Campaign optimization, Data analysis, Excel proficiency
Preferred skills
Direct IO management, AI tool integration, Mentoring analysts
Technologies
The Trade Desk, DV360, Amazon, Prisma, IAS, Double Verify, DCM
Responsibilities
Execute and optimize online media campaigns independently and support Campaign Managers; Manage campaign QA, pacing, and performance; Generate client-facing performance reports and auditing reports; Handle creative asset delivery and insertion orders; Interpret AI-driven performance signals to develop optimization narratives; Mentor Programmatic Analysts on best practices.
Seniority
Mid-level, hands-on IC