Senior Vice President, Strategy
Core
Leads strategy and aids brand experience teams with planning for assigned clients, supporting the vision of the strategy product for the agency.
Role type
Senior Vice President, Strategy (Strategy Lead)
Builds
Strategic approaches, brand strategies, and modern marketing solutions for clients
Domain
Media & Marketing Strategy
Deliverable
product features
Required skills
Strategic leadership, media planning, data analysis, thought leadership, team management, client relationship management, insight generation, campaign planning, industry knowledge
Preferred skills
Experience with emerging insight tools and media technology
Technologies
Nielsen Suite, Kantar, IMS, Flowchart Software, R/F, Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI, Microsoft Suite
Responsibilities
Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities; Guide and support internal teams in the application & positioning of strategic constructs & products; Guide and support team in data analysis to identify business, consumer, and brand insights; Write and deliver strategies and POV's as well as oversee the translation of these strategies into the final audience recommendations; Provide vision, direction, management and support to individuals within the team; Maintain an in-depth knowledge of current media industry news and brand business.
Seniority
Senior, hands-on IC with leadership responsibilities