Senior Associate, Advertising Operations
Core
Execute and optimize digital advertising campaigns across display, video, social, mobile, gaming, and programmatic channels while managing ad trafficking and data integrity.
Role type
Senior Associate, Advertising Operations (Ad Trafficking & Optimization)
Builds
Digital ad campaigns and data-driven media strategies for clients
Domain
Digital Advertising & Media Technology
Required skills
Digital ad trafficking, Tag Management Systems (GTM, Adobe, Signal), Ad servers (Google CM360, Flashtalking, Innovid), Floodlight tags, DMP integrations, Conversion API implementation, QA of ad tags, Microsoft Excel/PowerPoint
Preferred skills
AI for campaign automation and troubleshooting, Mobile Measurement Platforms (Branch, Appsflyer, Firebase, Kochava), Rich media, Viewability verification
Technologies
Google CM360, Flashtalking, Innovid, GTM, Adobe, Signal, Floodlight, DMPs, Conversion API, Branch, Appsflyer, Firebase, Kochava
Responsibilities
Support campaign execution and process evolution; activate digital campaigns across multiple formats; lead complex trafficking tasks including tag integrations and network upgrades; collaborate with Ad Tech Managers on QA checklists; troubleshoot vendor issues; research and write POVs on media technologies.
Seniority
Mid-level, hands-on IC