Manager, Advertising Operations
Core
Oversee the implementation of digital campaigns, including ad trafficking and tagging, and design operational processes to ensure media plans meet expectations.
Role type
Manager, Advertising Operations
Builds
Digital media plans across display, video, social, mobile, gaming, and programmatic channels
Domain
Digital advertising and media operations
Required skills
Ad trafficking, Tag Management Systems (GTM, Adobe, Signal), VVF vendors, Google Marketing Platform, Mobile Measurement Platforms (Branch, Appsflyer, Firebase, Kochava), Conversion API implementation, QA of ad tags, Microsoft Office (PowerPoint, Excel)
Preferred skills
AI tools for campaign trafficking and error identification, experience with Google CM360, Flashtalking, Innovid
Technologies
Google CM360, Flashtalking, Innovid, GTM, Adobe, Signal, Floodlight, DMPs, Google Marketing Platform, Branch, Appsflyer, Firebase, Kochava
Responsibilities
Lead campaign execution and oversee process evolution; Oversee activation of digital campaigns across multiple channels; Lead strategic conversations with clients and media teams around technology integrations; Oversee the trafficking process including complex implementations like Floodlight tags and DMP integrations; Drive operational excellence by establishing effective methods and improving workflows; Partner with Ad Tech leadership to design standardized processes and QA frameworks; Manage and mentor Analyst and Senior Analysts; Coordinate work across multiple clients ensuring consistent execution; Use AI to streamline repetitive Ad Ops work and flag anomalies
Seniority
Manager, hands-on IC with team leadership