Senior Data Analyst
Core
Create measurable online and offline campaign objectives and KPIs, manage measurement systems, and perform ongoing analysis to optimize campaigns and inform future media decisions.
Role type
Senior Data Analyst (Marketing & Media)
Builds
Campaign performance insights, customer segmentation, and strategic media recommendations
Domain
Digital Media & Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Statistical analysis, Data mining, Hypothesis testing, SQL, Python, Excel, Data visualization, Web measurement technologies, Syndicated media research systems
Preferred skills
Tableau, Database analysis (MS Access)
Responsibilities
Create campaign objectives and KPIs, manage data capture and reporting systems, perform campaign analysis and customer segmentation, build knowledge on media strategy performance
Seniority
Senior, hands-on IC