EVP, Data & Analytics
Core
Strategic leader responsible for data strategy, measurement ecosystem, and AI-enabled decisioning to drive business growth and marketing effectiveness for CPG clients.
Role type
Executive-level VP of Data & Analytics (Strategy & Leadership)
Builds
Data foundation, measurement ecosystem, operating model, and AI-enabled decisioning capabilities
Domain
Marketing Analytics, Media Buying, CPG Industry
Deliverable
production ML models
Required skills
Strategic vision, team leadership, data governance, digital attribution, AI/ML decisioning, stakeholder management, change management, data ecosystem modeling, media landscape expertise, storytelling
Preferred skills
CPG food & bev experience, advanced digital data market experience, third-party data procurement, innovative AI solutions
Technologies
PowerBI, Databricks, Tableau, Adobe, Liveramp, Salesforce, CleanRooms, SQL Server, Epsilon, Connected ID
Responsibilities
Develop strategic vision and analytics maturity roadmap, lead and manage a team of data experts, partner with client teams to deliver vision and roadmap, consult on data strategy and measurement, recommend best practices for automation, evaluate and recommend partners for innovation, act as trusted advisor to clients and internal teams
Seniority
Executive (VP/C-Suite level)
