Senior Vice President, Strategy/Media Planning (CPG Client)
Core
Lead a team in developing, executing, and stewarding integrated media plans for a high-profile CPG client, overseeing all aspects of assigned lines of business.
Role type
Senior Vice President, Strategy/Media Planning
Builds
Integrated media plans and long-range strategic vision for CPG brands
Domain
Consumer Packaged Goods (CPG) / Media Planning
Required skills
Media planning, Holistic account oversight, Omni-channel customer experience, Brand strategy, Research methodologies, Long-range strategic planning, Budgeting and cost control, Stakeholder management, New business development, Data-informed strategy
Preferred skills
Streaming ecosystem and OTT platforms, Integrated multi-media marketing, Agency experience
Technologies
Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
Responsibilities
Serve as primary senior lead on client's business and oversee all aspects of assigned LOBs; Develop, implement, and execute strategy to advance client's business; Cast long-range strategic vision for industry and apply to clients' needs; Direct long-range planning and development of campaigns; Act as a catalyst to spark curiosity and innovation within the team; Participate in new business efforts including development of new business opportunities and pitches.
Seniority
Senior, hands-on IC