Associate Director, Integrated Strategy
Core
Architect of integrated creator strategy and client lead for Professional Hair Care Brands, driving efficiencies and maximizing value from Paid Creator and Advocacy & Influence ecosystems.
Role type
Senior IC integrated strategy director (creator marketing)
Builds
Integrated creator strategies, client briefs, and campaign execution for beauty brands
Domain
Beauty industry + Influencer/Creator marketing
Required skills
Integrated creator strategy, client account management, cross-functional collaboration, data-to-insights translation, team mentorship, platform ecosystem knowledge (TikTok, Meta, YouTube), luxury brand marketing
Preferred skills
Experience with professional hair care brands, salon professional programs, beauty influencer management
Technologies
Captiv8, Traackr, CreatorIQ, Tagger, Sprinklr, Sprout, Talkwalker, Buffer, Power BI, Tableau, Infegy, Demographics Pro
Responsibilities
Serve as main point of contact for Brand Client(s) across creator marketing programs; Partner with Brand Client Lead(s) and stakeholders to influence strategic direction; Oversee multiple workstreams ensuring excellence and cross-functional collaboration; Translate brand priorities into actionable creator-first strategies; Develop and guide integrated creator strategy including creator mix and content direction; Manage and mentor a team to grow strategic leaders
Seniority
Senior, hands-on IC with management responsibilities