Growth Media Strategist
Core
Owns the strategic media answer defining where growth will come from, what audience or behavior must change, and the principles guiding the response for clients.
Role type
Senior strategy-level media strategist
Builds
Strategic media plans and growth logic for clients
Domain
Media advertising and marketing strategy
Required skills
Strategic thinking, Category understanding, Audience thinking, Data interpretation, Storytelling, Cross-functional leadership, Measurement logic
Responsibilities
Interpret client briefs into strategic media growth challenges, define sources of growth (recruit, switch, retain, etc.), define strategic audience hypotheses, define the role media must play in solving business problems, provide strategic direction to Journey Planners, define strategic KPI logic before planning begins, identify strategic implications from PCA for future campaigns.
Seniority
Senior, hands-on IC