Copywriter
Core
Develops ideas and writes clear, distinctive copy connecting brand strategy with audience needs across digital, social, film, audio, and retail formats.
Role type
Mid-level copywriter
Builds
Integrated campaign concepts, headlines, scripts, social posts, and digital content for a leading telecommunications client.
Domain
Telecommunications / Integrated Marketing
Deliverable
product features
Required skills
Conceptual thinking, storytelling, versatile writing craft, tone-of-voice judgement, editing, cultural awareness, AI prompting, editorial evaluation
Preferred skills
Experience with scripts and production, hands-on AI tool application for creative development
Technologies
Word, PowerPoint, Keynote, approved AI tools
Responsibilities
Interrogate briefs to understand business objectives and audience; develop campaign concepts with art directors; write and refine headlines, scripts, and social posts; manage concurrent writing assignments and review dates; collaborate with Strategy, Art Direction, Design, and Media; use AI tools for research and ideation while maintaining human accountability.
Seniority
Mid-level, hands-on IC