PG India - Associate Director
Core
Strategic Associate Director driving integrated content marketing strategies, storytelling, and brand engagement across digital, TV, radio, and print channels to deliver measurable business outcomes.
Role type
Senior IC content marketing strategist (agency)
Builds
Integrated content campaigns, branded properties, and large-scale content associations
Domain
Marketing / Media / Advertising
Deliverable
product features
Required skills
Content strategy, Integrated marketing communications (IMC), Storytelling, Analytics & reporting, Team management, Client relationship management, Ideation, Emerging tech adoption (Gen AI, AR, VR)
Preferred skills
Agency experience, Sports marketing, Talent marketing
Technologies
Gen AI, AR, VR, Microsoft Office Suite
Responsibilities
Develop integrated content strategies aligned with brand and media objectives, Lead development of high-quality content (copies, scripts, video concepts), Track content performance metrics and derive actionable insights, Manage a lean team and cross-functional stakeholders
Seniority
Senior, hands-on IC with team leadership
