Business Analyst (with Data Experience) - Specialist- Automotive
Core
Business Analyst supporting global digital personalization and experimentation programs at the intersection of business, data, and marketing technology.
Role type
Senior IC Business Analyst (Marketing Data & Personalization)
Builds
Digital personalization frameworks, AI-driven content journeys, and hyper-personalized marketing campaigns across 38 markets.
Domain
Digital Marketing, Personalization, MarTech, Data Analytics
Deliverable
product features
Required skills
Business Analysis, Data Analysis, Customer Segmentation, Agile Methodologies, Stakeholder Management, Requirement Gathering, Backlog Management, User Story Creation, A/B Testing, MarTech Platform Knowledge
Preferred skills
AI/GenAI-powered solutions, Data-driven personalization, International environment experience
Technologies
Adobe Target, Salesforce Marketing Cloud, CRM, CDP, Data Lake, Data Mesh, Jira, Confluence
Responsibilities
Manage and coordinate personalization and experimentation initiatives; Support and optimize Adobe Target experiments across 38 markets; Drive front-end personalization and web retargeting use cases; Collaborate with CRM, Data Lake, and Data Mesh teams to define audience segments; Gather, document, and refine business and data requirements; Facilitate Agile ceremonies and cross-functional stakeholder discussions.
Seniority
Senior, hands-on IC