Senior Vice President, Planning (CPG Client)
Core
Leading strategic media initiatives and planning for key CPG client accounts to define future business direction and drive growth.
Role type
Senior Vice President, Media Planning & Strategy
Builds
Strategic media plans, client presentations, and integrated marketing solutions for CPG brands.
Domain
Advertising & Marketing (CPG sector)
Deliverable
client delivery
Required skills
Strategic planning, media planning (online/offline), client relationship management, team leadership, data analysis, cross-functional collaboration, presentation skills, process improvement.
Preferred skills
Digital planning tools fluency, consumer insight generation, change management, high-level stakeholder influence.
Technologies
Digital Planning tools, Media Tools, Analytics platforms.
Responsibilities
Develop and execute media strategy for client accounts; supervise and develop staff; identify target insights and evaluate media vehicles; present plans to clients and influence decisions; collaborate with data and investment teams; drive process improvements.
Seniority
Senior, hands-on IC with leadership responsibilities