Analyst, Commerce (CPG client)
Core
Day-to-day steward of Commerce media for assigned brands, responsible for monitoring, maintaining campaign development, activation, and innovation.
Role type
Analyst, Commerce Media
Builds
Keyword and product campaigns across retail programs
Domain
Digital Advertising / Retail Media
Required skills
MS Excel (vlookup, pivot tables), campaign development, data analysis, budget management, billing cycle maintenance, vendor coordination, QA of campaign components, strategic insights generation
Preferred skills
Amazon, Walmart, Target platforms, AMS platform, AAP platform, Criteo, Google Ads, Amazon Retail Analytics (ARA), 3rd Party Digital Shelf Reporting (Clavis, EDGE), ComScore, Hitwise
Technologies
Prisma, MS Excel, Amazon Retail Analytics, Clavis, EDGE, ComScore, Hitwise
Responsibilities
Gather and analyze keyword, competitive, and level research to build new campaigns; Build keyword and product campaigns across retail programs; Monitor and maintain campaign budgets, pacing, and bid adjustments to hit client KPIs; Responsible for granular maintenance of monthly billing cycle, including invoice tracking and buy actualization; Present recommendations and apply client feedback to campaign proposals; Proactively advocate for campaign adjustments based on performance trends; Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items
Seniority
Individual Contributor