Senior Analyst, Analytics
Core
Design data strategy to tie clients' marketing to business goals, mine data to optimize campaigns, and deliver insights via reports and presentations.
Role type
Senior Analyst, Analytics
Builds
Media performance reports, client presentations, and centralized data strategies
Domain
Digital Media, Marketing/Advertising
Deliverable
dashboards & analysis
Required skills
SQL, data analysis, data wrangling, PowerPoint, business intelligence tools, project management
Preferred skills
Digital media metrics, ad server familiarity, third-party research partner experience, basic statistics
Technologies
Google Campaign Manager, SQL, Power BI, Tableau, Datorama, Looker, Excel
Responsibilities
Collect data from 3rd-party ad servers, pull digital media performance data, clean and analyze data for insights, write PowerPoint presentations summarizing insights, coordinate with cross-functional teams
Seniority
Senior, hands-on IC
