Leiter Social Media, Influencer Marketing & PR (all genders)
Core
Leading international social media, influencer marketing, and PR activities for a global hand tool brand, developing strategy, managing campaigns, and building creator networks.
Role type
Senior Marketing Manager (Social Media, Influencer Marketing & PR)
Builds
International social media campaigns, influencer partnerships, and PR content for a global hand tool brand.
Domain
Consumer goods / Hand tools / DIY
Deliverable
product features
Required skills
Social media strategy, influencer marketing, PR management, team leadership, performance analysis, cross-cultural communication, content strategy, paid social management, KPI tracking
Preferred skills
Knowledge of hand tools, experience with DIY/industrial target groups, international market experience
Technologies
Social media platforms, reporting tools, paid social ad platforms
Responsibilities
Develop and steer international social media activities, plan and execute social media campaigns, manage influencer and creator networks, coordinate press relations, define and track KPIs, lead and develop a marketing team
Seniority
Senior, hands-on IC with leadership responsibilities