Senior SEO & Website Marketing Specialist (m/w/d)
Core
Drive the development and optimization of the company's digital presence and SEO strategy to increase online visibility, organic traffic, and conversion performance.
Role type
Senior SEO & Website Marketing Specialist
Builds
Organic search visibility, website traffic, and conversion performance for a global laboratory and analytical technology company.
Domain
B2B Industrial Technology / Laboratory Equipment
Required skills
On-page SEO, Off-page SEO, Technical SEO, Keyword research, Competitor analysis, Content strategy, Data analysis, Reporting, Stakeholder management
Preferred skills
AI optimization projects, International SEO, Pharma or Plant Engineering industry experience
Technologies
Google Analytics, Google Search Console, SEMrush, Ahrefs, GA4, Sistrix, Screaming Frog
Responsibilities
Develop and optimize SEO strategy (Onpage, Offpage, Technical), Analyze SEO and web performance metrics, Optimize website content and UX, Manage international content strategies, Create performance reports and presentations
Seniority
Senior, hands-on IC