Senior Analyst, Data and Analysis
Core
Supports media strategy, audience activation, consumer research, competitive intelligence, and measurement teams using research, data, and analytics techniques to answer client business questions.
Role type
Senior Analyst, Data and Analysis
Builds
Audience strategies, target profiles, competitive reports, campaign performance summaries, and attitudinal lift studies.
Domain
Digital Marketing & Media Analytics
Deliverable
dashboards & analysis
Required skills
Data analysis, audience profiling, competitive intelligence, market research translation, campaign performance tracking, vendor management, strategic thinking, problem solving, self-autonomy.
Preferred skills
Familiarity with syndicated, in-platform, and customer data sources.
Technologies
Syndicated data platforms, in-platform data tools, customer data systems.
Responsibilities
Develop target audience profiles using syndicated and client data; translate market research into addressable targeting signals; support competitive analysis and recurring/ad-hoc reports; ingest and summarize key media performance findings; assist in attitudinal lift survey development; manage research vendor exploration.
Seniority
Mid-level (3+ years), hands-on IC