Associate Director, Strategy
Core
Translates VP's strategic vision into actionable media plans and leads the team to implement strategy across audience, channel, commerce, creative, content, programmatic, and measurement for high-profile clients.
Role type
Senior IC strategy lead with people management responsibilities
Builds
Annual, go-to-market, tactical, and innovation media plans and client-ready recommendations
Domain
Media planning and strategy
Required skills
Strategic planning, audience development, reach and frequency analysis, scenario planning, optimization, performance interpretation, budget tracking, billing forecasting, reconciliation, cross-channel media knowledge, AI tool adoption
Preferred skills
Agency experience, proprietary software proficiency, AI-driven testing and insights integration
Technologies
Microsoft Suite, Nielsen Suite, Kantar/Vivix, IMS, NMI, comScore, Prisma, MRI/GfK, GWI, YouGov
Responsibilities
Translate strategic vision into media plans, manage day-to-day planning across campaigns, supervise and develop junior planners, coordinate cross-functional partners, manage budgets and billing, implement measurement plans, escalate major decisions
Seniority
Senior, hands-on IC with management duties