Data Analyst
Core
Create recurring reports and dashboards for client marketing efforts by analyzing social media performance and brand mentions.
Role type
Junior data analyst (social media analytics)
Builds
Dashboards and performance reports for client brands
Domain
Digital marketing / Social media analytics
Deliverable
dashboards & analysis
Required skills
Social media analytics tools (Meltwater, Sprinklr, Netbase), Excel, SQL or scripting languages, keyword taxonomy definition, data visualization, root-cause analysis
Preferred skills
Familiarity with social media ecosystems (Meta, Instagram, TikTok, Snapchat), Mandarin language
Technologies
Meltwater, Sprinklr, Netbase, Excel
Responsibilities
Monitor daily, weekly, and monthly performance data from analytics platforms; Create recurring reports and dashboards; Identify trends to inform social media strategy; Support marketing initiatives including measurement plans and performance reporting; Handle ad hoc requests for data insights and root-cause analysis
Seniority
Junior, 1-3 years experience