Director, Client Strategy & Media Planning
Core
Oversees strategy for all media campaigns across channels, contributing to brand strategy and managing client relationships.
Role type
Director, Client Strategy & Media Planning
Builds
Strategic media recommendations, audience recommendations, and final media plans for brands.
Domain
Media Buying & Planning
Required skills
Strategic media planning, client relationship management, team leadership, campaign execution, audience strategy analysis, business case development, portfolio management of paid media, technical understanding of media tools.
Preferred skills
Marketing, advertising, communications, business, sociology, or consumer insights background.
Technologies
Analytics tools, media planning systems.
Responsibilities
Lead the team and day-to-day client interaction; Write and deliver strategies and POV's; Work with analytics and research teams to apply learnings; Analyze client's audience strategies; Provide vision, direction, management and support to individuals within the team.
Seniority
Director, Management