Director, Performance Content (GEO/AEO/SEO) - Contract
Core
Lead GEO/SEO acceleration to improve brand discovery across search engines, AI answer engines, and local-intent journeys.
Role type
Director, Performance Content (GEO/AEO/SEO)
Builds
Search and discovery ecosystem activation for brands, products, and services
Domain
Digital Marketing / Search Engine Optimization / AI Visibility
Required skills
Technical SEO, Content Strategy, Entity Optimization, Structured Data, Local SEO, AI Visibility Analysis, Prompt Strategy, Citation Management, Schema Markup, Search Intent Mapping
Preferred skills
Enterprise brand experience, Multi-location business management, Healthcare/Veterinary/Retail sector knowledge, LLM citation analysis, Answer engine optimization
Technologies
Semrush, Profound, Brandlight, Similarweb, Screaming Frog, GSC, GA4, BrightLocal, Yext, Whitespark, Moz Local
Responsibilities
Assess AI and search visibility across priority brands and markets; Translate visibility findings into SEO and content recommendations; Support prompt and query strategy for consumer journeys; Partner with cross-functional teams for AEO/GEO activation; Identify content, source, and technical gaps; Recommend improvements to local SEO and Google Business Profiles; Define test-and-learn plans for visibility improvement.