Senior Analyst, Search Engine Optimization
Core
Provide insights to inform clients' online marketing strategy by analyzing search engine accessibility, performing keyword mining, and developing optimization recommendations.
Role type
Senior Search Engine Optimization Analyst
Builds
Client online marketing strategies and site optimization
Domain
Digital Marketing / Search Engine Optimization
Deliverable
dashboards & analysis
Required skills
Keyword mining, gap analysis, competitive analysis, link-building strategies, HTML, JavaScript, CSS, analytical problem solving
Preferred skills
Generative AI tools (ChatGPT, Google Gemini, DALL·E, Midjourney)
Technologies
HTML, JavaScript, CSS, ChatGPT, Google Gemini, DALL·E, Midjourney
Responsibilities
Consulting with internal teams and clients on search engine accessibility, Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses, Providing optimization recommendations for site content, Developing and executing link-building strategies, Providing monthly/quarterly metrics reports to show value against all initiatives
Seniority
Mid-level (2-4 years experience)