Senior Multiscreen (TV) Planner
Core
Creating TV and VOD media strategies (planning, optimization) and overseeing campaign purchases for clients.
Role type
Senior media planner (TV/VOD)
Builds
TV and VOD advertising campaigns
Domain
Media planning and buying
Required skills
TV/VOD market knowledge, campaign planning, media buying oversight, market/consumption analysis, negotiation strategy, data analysis, Excel proficiency, English fluency
Preferred skills
Experience with broad portfolio clients
Technologies
AdvantEdge, K2, AGB data software
Responsibilities
Create TV/VOD strategies, oversee campaign purchases, prepare negotiation summaries, analyze market/consumption, create ad-hoc reports, collaborate with media partners
Seniority
Senior, hands-on IC
