Senior Product Marketing Manager
Core
Evolve product marketing into a strategic solution and content engine to drive awareness, preference, and growth for SaaS management, IT asset management, and AI spend management solutions.
Role type
Senior Product Marketing Manager (Strategic GTM & Content)
Builds
SaaS management, IT asset management (ITAM), and AI spend management solutions
Domain
Enterprise Software / Cloud Management / FinOps
Deliverable
product features
Required skills
Market and buyer intelligence synthesis, Go-to-market (GTM) strategy execution, Messaging framework development, Cross-functional partnership (Product/Sales/Engineering), Analyst relations management, Sales enablement asset creation, AI-assisted content creation, SEO/AEO knowledge, Data analytics for performance reporting
Preferred skills
Cloud management or SaaS management industry experience, Product management background, Direct sales experience, Strong software/technology industry network
Technologies
Salesforce, AI tools, Business intelligence tools
Responsibilities
Obtain deep understanding of target personas and industry segments; Synthesize customer insights from usage data and voice-of-customer programs; Define differentiated product and solution positioning; Lead end-to-end GTM strategy for new products and features; Create high-impact assets like demo videos, guides, and webinars; Work with analyst resources for positive media placement; Develop sales enablement assets including pitch decks and battlecards
Seniority
Senior, hands-on IC with strategic scope
