Creative Strategist
Core
Develops insight-led, creator-first creative ideas that connect culture, creators, and data to real business results across key clients and Publicis Groupe partnerships.
Role type
Mid-level creative strategist (influencer marketing)
Builds
Insight-backed creative concepts, influencer briefs, and campaign narratives
Domain
Influencer marketing, creator economy, social media strategy
Deliverable
product features
Required skills
Creative ideation, insight-driven concept development, influencer brief writing, cross-functional collaboration, visual and verbal storytelling, social platform knowledge
Preferred skills
Leadership, mentorship, creative craft skills
Responsibilities
Support creative ideation and concept development across key clients and/or Publicis Groupe partnerships. Translate data, audience insights, and brand strategy into creator-first ideas that drive clarity, relevance, and engagement. Develop and refine influencer briefs that communicate strategic intent and inspire creators. Partner with Strategy, Creator Partnerships, Campaign, and Design teams to ensure ideas align with audience insights and executional requirements. Contribute to the development of proposals, providing insight-backed creative thinking for Associate Director and Senior review. Support internal storytelling structure through frameworks, narrative flow, and reference gathering.
Seniority
Mid-level, hands-on IC