Vice President, Digital
Core
Leads customer-centered strategy and omnichannel marketing across a portfolio of clients in the healthcare/pharma industry, translating insights into integrated experience recommendations.
Role type
Senior IC Vice President, Customer Experience
Builds
Integrated customer experience strategies, client outcomes, and agency growth
Domain
Healthcare / Pharmaceutical Media / Customer Experience Strategy
Deliverable
product features
Required skills
Customer insights, Experience strategy, Omnichannel marketing, Qualitative & quantitative research, Strategic planning, Pharmaceutical media knowledge, Cross-functional team leadership, Stakeholder influence, Innovation, Business development
Preferred skills
Consumer Health or CPG experience, Microsoft Office proficiency, Research/analytics tools (Kantar, MRI/MARS, Mintel, Informa)
Technologies
Kantar, MRI/MARS, Mintel, Informa
Responsibilities
Develop customer-centered strategies for multiple brands; Lead cross-functional teams; Mentor Directors and senior strategists; Partner with Business Development on new opportunities; Drive innovation in methodologies and frameworks.
Seniority
Executive, hands-on IC